How to use leaflet 04:
Addressing your Supporters

We are offering to help clubs and charities to promote their fundraising message to their supporters.

We do this by personal advice based on their particular circumstances.

We also do it by providing them with leaflets and posters which encourage their supporters to play e-lottery through the club / charity rather than buy buying lottery tickets elsewhere.

Leaflet 04 will be used by clubs and charities to address their supporters. The message will go out through this leaflet, through posters and banners based on it and through advertisements on the websites of these clubs and charities. Everton and New Ham FCs use their websites for this purpose, and very successfully too.

By offering leaflet 04 to clubs and charities you prove to them that you are ready to help them in communicating the message.

This leaflet is intended for mass distribution by clubs and charities. It gains its credibility because it will come from a trusted and loved organisation and go to people who want to help that organisation. That's the reason why mass distribution is acceptable in this case, when in other cases it is not..

The organisation will print its own contact details on the reverse side of the leaflet.

This leaflet will probably also be wanted in the other formats.

Advice for clubs and charities:
This leaflet, like the other four,
is available in the following formats:

1 Printed on A5 paper

In printed form, size A5 (half a sheet of typing paper), on glossy paper. The reverse side is blank. You can use your computer printer to print your own contact details and your own e-lottery link on that side.

Consult the doc file corresponding to this leaflet to see how Klaus has done it and follow his example if you wish. But make sure you put YOUR e-lottery links, and NOT Klaus's links, onto your leaflets. Otherwise Klaus will earn commission and benefits which are rightfully yours.

Phone Klaus or your sponsor for advice if you are not sure. Test all the links before going into print etc.

If you have prospects who live abroad, you can send them the pdf file by e-mail and let them do their own printing. That can often be cheaper than posting the printed leaflets. (This will apply particularly to Leaflet 05, Grab-a-Grand, for people in poor countries and with little cash.)

2 As a Word file (doc file)

You can send the Word file, in combination with the more attractive A5 pdf file, to your supporters in your e-mail address book, your supporters on Facebook, Twitter, etc, and anybody you meet and whose e-mail address you have.

The point in sending the Word file, rather than only the pdf file, is that the Word file will contain YOUR contact details and can easily be altered - whereas the pdf file is generic (has no contact details) and cannot easily be altered.

But make sure that you remove Klaus' details from the Word file you download and replace it by YOUR contact details.

In fact, the Word file contains all the information your prospect needs, the generic information (bullet points) and your contact details. But the pdf looks better, therefore I suggest that you post both.

3 As A4 and A3 posters

We will send you the required pdf files on request. The can be put up in your premises and the premises of your supporters.

They can be laminated or produced on stiff backing or on banners, e.g. by a sign-maker / engraver.

It is usually cheaper that you have them produced locally. Just hand over our pdf file to your sign-maker as it is. This tends to be cheaper, since you save postage and packing, and there is no quantity discount available.

But we will happily produce them for you at cost price, if you wish.

4 For your website

If you have a website, you can also put these pdf files on your website, add your contact information, and then e-mail the link to your prospects.