How to use leaflet 01: Players

Leaflet 01 is to be given to potential players, people who you think may be prepared to spend at least £5 a week. You can give it to suitable friends and acquaintances individually, or it can be distributed in a mass leafletting operation.

If you, or your prospects, have a business (courier, builder, taxi, etc) it can be attached to each invoice or letter you send out, be put on the counter or reception desk, be given to every unwanted salesman who calls on you, just on the off-chance that he is a player or knows a player.

If you receive unsolited mail with a FREEPOST envelope, put one of these leaflets into the enveloped and post it back. The person opening it, may be grateful to you, especially if she is about to get the chop. You might add a copy of leaflet 05 (Grab-a-Grand) for good measure, just in case the poor sod opening the letter is poverty-stricken and cannot afford the weekly stake but wants to take part in the free Grab-a-Grand raffle and help you by spreading the word (passing the link to his/her friends).

If you (or your downlines) have a corner shop, Chinese supermarket, filling station, garage, restaurant, pub, hotel, guesthouse, etc, the leaflets can be available on their counter.

This is particularly attractive for hotels in developing countries. Try to enrol the hotel owners. They will pass this leaflet to guests from western countries (affluent countries), who may then register as players immediately or do so when they get home. This is a way in which a person in a poor country can actually have a business in an affluent country.

Taxi drivers can give the leaflets to each passenger. Even non-drinking taxi drivers, who earn a living by driving drinkers to and from the pubs, can thus earn more money from the "sinful" habits of the drinking customers. They can also try to enrol the publicans to whose pubs (often in serious financial trouble) they drive regularly.

E-mail me if you have any more ideas about people, trades, professions, who may be receptive to this leaflet:

This leaflet, like the other four,
is available in the following formats:

1 Printed on A5 paper

In printed form, size A5 (half a sheet of typing paper), on glossy paper. The reverse side is blank. You can use your computer printer to print your own contact details and your own e-lottery link on that side.

Consult the doc file corresponding to this leaflet to see how Klaus has done it and follow his example if you wish. But make sure you put YOUR e-lottery links, and NOT Klaus's links, onto your leaflets. Otherwise Klaus will earn commission and benefits which are rightfully yours.

Phone Klaus or your sponsor for advice if you are not sure. Test all the links before going into print etc.

If you have prospects who live abroad, you can send them the pdf file by e-mail and let them do their own printing. That can often be cheaper than posting the printed leaflets. (This will apply particularly to Leaflet 05, Grab-a-Grand, for people in poor countries and with little cash.)

2 As a Word file (doc file)

You can send the Word file, in combination with the more attractive A5 pdf file, to your friends in your e-mail address book, your friends on Facebook, Twitter, etc, and anybody you meet and whose e-mail address you have.

The point in sending the Word file, rather than only the pdf file, is that the Word file will contain YOUR contact details and can easily be altered - whereas the pdf file is generic (has no contact details) and cannot easily be altered.

But make sure that you remove Klaus' details from the Word file you download and replace it by YOUR contact details.

In fact, the Word file contains all the information your prospect needs, the generic information (bullet points) and your contact details. But the pdf looks better, therefore I suggest that you post both.

3 As A4 and A3 posters

We will send you the required pdf files on request. They will be useful in shops (general stores, small supermarkets), football clubs, pubs, cafes, etc. Send me more ideas if you have any.

They can be laminated or produced on stiff backing or on banners, e.g. by a sign-maker / engraver.

If you or your prospect only needs one (or a few) of these, it is cheaper that they have them produced locally. Just hand over our pdf file to your sign-maker as it is. This tends to be cheaper, since you save postage and packing, and there is no quantity discount available.

But we will happily produce them for you at cost price, if you wish.

4 For your website